IMPORTANT INFORMATION

Time Commitment
6-months full time
2-months paid internship


Upcoming batch
August, 2017


Last date of registration
25th May, 2017


Admission Requirements
Successful candidates will have to be:

  • Graduate with a minimum second-class in either business, commerce, marketing or engineering
  • Have at least 2 year’s relevant work experience
A demonstrable interest and aptitude for digital marketing


Postgraduate Program in Digital Marketing and Management

The digital revolution demands a new breed of digital marketing professionals to succeed in the workplace of tomorrow. Regenesys is a global business school, with campuses in Johannesburg, Mumbai and Lagos, delivering cutting-edge digital marketing and management programs. Over the past 18 years Regenesys has educated 150,000 students from 195 countries and delivered customised executive education programs for 1000 reputable local and multinational companies. Regenesys programs are facilitated by leading digital marketing and management experts, entrepreneurs and academics from top local and international institutions, including Stanford, MIT and Harvard.

Get inspired, energised, and learn digital marketing while working alongside some of the leading experts in the field. Transform your career and company with a program grounded in the realities of the digital economy.

networkDownload prospectus
 
PROGRAM DESCRIPTION
This holistic program is designed to give you all the benefits that are to be reaped from the booming Digital Marketing career path. In the next 2 years, 1.5 lakh high paying digital marketing jobs will open up for individuals like yourselves who are armed with a digital marketing certificate.

By going through this program, you will be able to:

  • Explain digital marketing and management concepts, tools and strategies
  • Analyse return on investment in digital marketing initiatives
  • Demonstrate people management, financial management and sales management; competencies required for successful execution of a digital marketing strategy
  • Audit your company’s current digital marketing strategy, and identify weaknesses and areas of improvement and
  • Develop successful and sustainable digital multi channel marketing strategies driven by data and paid search in order to achieve company goals

 

PROGRAM HIGHLIGHTS

  • Get 100% job guarantee
  • Avail scholarships
  • Get 6 certificates from this program awarded by Google, Facebook, YouTube, Bing & Regenesys
  • Boost your salary
  • Handle digital campaigns independently
  • Study with an industry recognized curriculum
  • Hands-on practical explore with only 20% theory
  • Work on live projects

 
CERTIFICATIONS
After successful completion of the training, candidates will be awarded:

  • A Postgraduate Program in Digital Marketing and Management from Regenesys Business School India
  • Facebook Blueprint Certification
  • Bing Ads Accredited Professional Certificate
  • Google AdWords Fundamentals Certificate
  • Google Display Advertising Certificate
  • YouTube Advertising Certificate

 
KEY FEATURES

  • The program explores all the core digital marketing and management concepts, techniques and disciplines from planning, implementation and measurement to success and failure factors
  • You will master new media marketing techniques – including web analytics interpretation, search engine optimisation, paid search, display advertising, social marketing, e-mail and mobile marketing

 
PROGRAM PREVIEW
This program comprises 10 modules:

Module 1-Marketing and Sales
This module explores core marketing and sales management concepts, techniques and models. Marketing management involves strategic decision-making on products, pricing, promotion, distribution, advertising, public relations, customer relations management and branding in an integrated effort across multiple markets.
Module 2-Web Analytics
This module will equip you to collect, organise, analyse, measure and monitor web traffic to take key decisions and optimise your digital marketing activities. You will learn how to set up accounts, profiles and permissions to apply Google Analytics tracking across your website, enabling you to develop customer insights that help you fulfil your business KPIs
Module 3-Search Engine Optimisation
This module will equip you with understanding, insights and the technical know-how to build and maintain an effective search-engine optimisation (SEO) strategy, in order to enhance a website’s search engine rankings.
Module 4-Pay-Per-Click Search Marketing
This module explores in detail all the areas of pay-per-click (PPC) search marketing from advertising strategy development, campaign design, conversion tracking, bidding, reporting, landing pages and campaign management to advanced PPC techniques.
Module 5-Display Advertising
This module will equip you with the knowledge and skills to implement effective digital display advertising campaigns across a range of publishers. You will learn how to develop clear campaign objectives, ad display formats, how to budget for them and measure their success, as well as how to optimise your campaigns.
Module 6-E-mail Marketing
This module explores industry best practices for creating and executing effective e-mail marketing campaigns. The four fundamental aspects of e-mail marketing are covered: subscriber management, e-mail design, delivery and reporting.
Module 7-Social Media Marketing
This module explores industry best practice for creating and executing social media marketing strategies. You will learn how to use social media to engage with your target audience and glean deep insight into consumer behaviour, which will help you decide how best to influence buying decisions.
Module 8-Mobile Marketing
This course focuses on using the power of technology to access a larger and more mobile target audience. You will learn about trends in the mobile space and be exposed to new opportunities presented by “always on” mobile devices when interacting with specific audiences.
Module 9-Business Management
This module covers general business management skills and prepares you for employment in management positions. You will gain knowledge in leadership, strategy, managing people, managing projects and financial management.
Module 10-Internship and Applied Project Presentation
This module is the culmination of your Postgraduate Program in Digital Marketing and Management studies. It provides you with the opportunity to apply all the knowledge and skills you have gained in the first eight months of this program.

 
Why Regenesys guarantees 100% JOB?

  • Exclusive Expertise and Experience in Digital Marketing Training
  • Most comprehensive & industry-oriented latest curriculum
  • Intuitive, Technically Superior Evaluation System and Certification
  • Employer Connect with 300 plus companies
  • Tie ups with India’s leading consultancies and companies who recruit fresher and laterals

 
Please contact our admissions team at +91 22 6196 6800 or info@regenesys.in, if you have any queries about our admission requirements.

Subject Matter Experts

The course will be delivered by leading digital marketing practitioners. All of your lecturers are expert professionals in specialist areas of digital marketing, running online marketing campaigns, and using the latest tools and techniques on a daily basis. They help to create, validate and continuously improve our modules, as well as teach them, so that your lectures are overlaid with real life experience, examples and case studies.

 

Syllabus Advisory Council

The Syllabus Advisory Council, comprising representatives from the world’s largest and most influential digital marketing brands, validates all Regenesys courses. By providing expert review and recommendations on a regular basis, the council ensures Regenesys graduates gain  the most up-to-date digital marketing skills, competencies and knowledge needed to thrive in the new digital world.  The Syllabus Advisory Council works with Regenesys to define the skills agenda and address the global digital skills shortage.

Testimonials

leftcot Regenesys Business School's Digital Marketing Program is excellent and the faculties there are experts in the field. The material is up to date and relevant. The placements are also very good with high-end companies that are tied up with them. The placement team was very helpful. rightcot

Deepika Phukan


leftcot Regenesys Business School's learning pattern made it easy to grasp and understand both theory and application. Concepts were made clear with most recent case studies, the teaching methodology included presentations videos and discussions. Loved the experience with Regenesys. Would surely recommend this course to anyone looking for certifications in Digital marketing offered by Regenesys. A very approachable staff made it easy with the process from admission to appearing the exam rightcot

Surbhi Jain


leftcot Regenesys Business School has trained me in ways which were better than what was expected. The professors are calm and patient while solving doubts. I am satisfied with the training and recommend the same to future students aspiring to be a Digital Marketers. Thank You! rightcot

Sapna Chavan


leftcot Regenesys Business School, being a General manager in a top rated advertising agency it was important for me to be updated with the latest and happenings in digital marketing. Really impressed with the way they do the live classes. A special mention of the back hand support team which works for you 24 X 7 to ensure you understand all. Let me tell you, I really had a good experience with Regenesys. Thanks to all. From a veteran in advertising rightcot

Vivek Kumar